Privacy Policy

1) Personal information we collect

We may collect personal information that you provide directly to us, such as:

• Contact information (for example, name, email address, and phone number, if provided)
• Information you submit through forms on our site
• Any other information you choose to provide in communications with us

We may also collect usage and device information through automated means (for example, analytics and similar technologies), which may be linked to a person or used to identify a device.

2) Purposes for collecting, using, and disclosing personal information

We use personal information for purposes that we identify to you at or before the time of collection, such as:

• Providing and improving our services
• Responding to inquiries and communications
• Administering our site and maintaining security
• Analytics and site performance measurement (including understanding usage patterns)

We do not use or disclose personal information for purposes other than those identified and consented to (or otherwise permitted by law). We retain personal information only for as long as necessary to fulfill the purposes described above.

Legal basis and principles: Personal Information Protection and Electronic Documents Act, Schedule 1 of the Personal Information Protection and Electronic Documents Act; purposes and retention: Personal Information Protection and Electronic Documents Act, Clause 4.5, 4.5.1, 4.5.2.

3) Consent

We rely on meaningful consent. This means you should reasonably understand the nature, purpose, and consequences of the collection, use, and disclosure of your personal information.

We collect and use personal information only in a way that is fair and lawful, and we do not obtain consent through deception.

References: meaningful consent Personal Information Protection and Electronic Documents Act, clause 4.3 of Schedule 1; fair and lawful collection Personal Information Protection and Electronic Documents Act, Clause 4.4.3.

4) Analytics, cookies, and similar technologies

We may use analytics or similar technologies that collect information about how visitors interact with our site. Depending on how those technologies operate, they may involve installing or enabling computer programs or similar behaviors on your device.

Where required, we seek your consent for the specific act related to these technologies. Consent may include express consent mechanisms or conduct that supports express consent for the specific act.

CASL reference: Canada’s Anti-Spam Legislation (CASL), section 10(4) of Canada’s anti-spam legislation, Electronic Commerce Protection Regulations (CRTC).

5) How we share personal information

We may share personal information with service providers that help us operate and improve our site and services (for example, hosting and analytics providers), but only for purposes consistent with this policy and appropriate contractual safeguards.

We may also disclose personal information if required or permitted by law, or if necessary to protect our rights, safety, and security.

6) How we protect personal information

We use administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, collection, use, disclosure, copying, modification, or disposal.

7) Retention

We keep personal information only for as long as needed to fulfill the purposes described in this policy, including to meet legal, accounting, or reporting requirements.

Retention reference: Personal Information Protection and Electronic Documents Act, Clause 4.5, 4.5.1, 4.5.2.

8) Access and changes

You may have rights to access and request correction of your personal information. If you want to make a request, contact us using the information in the footer.

9) Contact us

For questions or concerns about this Privacy Policy or our handling of personal information, contact: